While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Here are some key stats that can help you determine if your business should advertise on TikTok.
- With 800 million monthly active users, TikTok beats LinkedIn (660+ million), Reddit (430+ million), Snapchat (218+ million), Twitter (340+ million), and Pinterest (322+ million).
- Apple and Google Play users have downloaded the TikTok app over 1.5 billion times.
- TikTok is the sixth most popular app globally based on the number of monthly active users.
- TikTok users span 150 countries worldwide.
- TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018.
- 63.5% of TikTok users in the United States are under the age of 29.
- 51.8% of TikTok users in the United States make over $75,000 per year.
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